Turn marine marketing into a system that drives sales.
amirrAR helps yacht dealerships, boat brands, and marine companies generate demand, follow up consistently, and convert more opportunities through marketing, CRM, content, and practical AI automation.
30 minutes. Practical ideas for your business. No obligation.
Marine marketing Yacht sales CRM & AI automation
- Fountaine Pajot yacht sales
- €2.8M+Fountaine Pajot yacht sales
- Increase in qualified inbound enquiries
- 40%Increase in qualified inbound enquiries
- Across marine marketing and yacht sales
- 6+ yearsAcross marine marketing and yacht sales
Results from Lowell Gomez’s marketing and yacht-sales experience across amirrAR, Navy Point Yacht Sales, Fountaine Pajot, and Dufour Yachts. Individual client results vary.
Selected marine-industry experience
Brands and organisations Lowell has worked with or alongside in marine marketing and yacht sales. Not all are amirrAR clients.
Most marine businesses do not have a lead problem. They have a consistency problem.
Enquiries arrive, inventory gets listed, and campaigns launch—but follow-up, content, and CRM discipline are difficult to maintain across long yacht-buying cycles.
- 01Leads lose momentumEnquiries receive an initial response, then disappear into inboxes or underused CRMs.
- 02Inventory becomes invisibleBoats remain online without new campaigns, angles, or reasons for buyers to look again.
- 03Sales teams carry too muchSalespeople are expected to sell while managing content, follow-up, data entry, and marketing administration.
AI can increase capacity. The advantage comes from connecting it to a clear commercial process.
The amirrAR growth system
One managed system from visibility to sales follow-up.
- 01
Attract
Website, SEO, AI-search visibility, inventory campaigns, content, and multilingual market activation.
- 02
Capture
Conversion pages, enquiry routing, CRM structure, segmentation, and analytics.
- 03
Nurture
Boat-show follow-up, email journeys, reactivation campaigns, sales alerts, and personalized content.
- 04
Improve
Campaign reporting, sales feedback, conversion analysis, and continuous optimization.
Illustrative workflow — brochure request
- Traffic and campaigns
- Enquiry captured
- CRM updated
- Sales notified
- Follow-up prepared
- Lead nurtured
- Performance measured
AI supports research, production, personalization, and repetitive workflow steps. Strategy, approvals, positioning, and commercial decisions remain human-led.
Built for real marine sales environments.
View selected workDealership Growth & Range Campaigns
Integrated campaigns and sales-enablement material supporting buyers across the model range while strengthening the dealership’s wider marketing operation.
ChallengeMaintain visibility across a premium multi-brand dealership while supporting buyers through long yacht-purchasing cycles.
Work deliveredWebsite development, model campaigns, partnerships, video, PR, boat-show activation, and sales collateral.
- 40%
- Increase in qualified inbound enquiries
- 3 business lines
- Adjacent marine business lines launched: a sailing academy, regional boat club, and full-service maintenance division.
- Full range
- Jeanneau model range presented through buyer-facing campaigns
These outcomes relate to Lowell’s broader integrated marketing work at Navy Point Yacht Sales, not to any single campaign asset.
Nautical Product Catalogues
More than 100 pages of multilingual catalogues, brochures, and sales content turning complex marine products into clear commercial material.
ChallengeTranslate technical water-purification products into clear multilingual sales material for marine buyers and distributors.
Work deliveredProduct positioning, copywriting, design, technical organization, multilingual production, and print-ready execution.
- 100+ pages
- Multilingual product and technical sales material
Boat Show & Inventory Campaigns
Time-sensitive campaigns designed to give stock boats, represented brands, and regional events a stronger commercial reason to act.
Marine experience in numbers.
- 100+
- Pages of multilingual sales materialCatalogues, brochures, and technical sales content produced for marine products.
- 5
- Working languagesEnglish, French, Spanish, Portuguese, and Hebrew.
- 3
- Adjacent marine business lines launchedA sailing academy, regional boat club, and full-service maintenance division at Navy Point Yacht Sales.
- €750K+
- Combined annual revenue across supported clientsamirrAR supports marine-sector clients generating more than €750K in combined annual revenue.
Client perspective
Trusted as an extension of the team.
Lowell has become a reliable extension of our team. He understands our products, translates complex technical information into clear commercial content, and maintains consistency across our website, brochures, campaigns, and social media. His responsiveness and ability to work independently have made our marketing much easier to manage.
Working with Lowell has given Caribbean Multihulls a more consistent and professional digital presence. He understands the marine market, communicates clearly, and can manage both the strategic and practical sides of marketing—from website design and content creation to ongoing campaigns. We have been very satisfied with the quality of the work and the collaboration.
Your external marine growth function.
From €1,499 / month
Senior marketing leadership and consistent execution for marine businesses that need more capacity, stronger systems, and better follow-up—without building a complete in-house team.
Best suited to established marine businesses with a proven offer, an active sales function, and a need for more consistent marketing or lead management.
- Monthly strategy and priorities
- Campaign and content execution
- Website and search optimization
- CRM and lead-nurturing support
- GTM and GA4 performance tracking
- Transparent delivery through ClickUp
Custom AI & CRM Systems
Custom agents, CRM migrations, advanced integrations, and bespoke automations are reviewed and scoped separately.
What happens in the first 30 days
Week 1
Audit
Positioning, website, CRM, lead sources, content, tracking, and current tools.
Week 2
Priorities
Commercial opportunities, campaign roadmap, responsibilities, and measurement plan.
Week 3
Build
Core tracking, ClickUp workflow, campaign assets, CRM improvements, and initial automations.
Week 4
Launch
First priority campaign or workflow launches, followed by measurement and iteration.
Marine expertise. Commercial thinking. Modern execution.
amirrAR was founded by Lowell Gomez, a marine Marketing Director and yacht-sales professional with experience across Europe and North America.
Having worked directly with buyers, dealerships, boat brands, and international clients, Lowell understands the realities behind marine growth: long buying cycles, high-value decisions, multiple represented brands, and the importance of consistent follow-up.
- 5
- working languages
- 2
- continental markets: Europe and North America
- €2.8M+
- in Fountaine Pajot yacht sales
You work directly with Lowell—no account layers and no handovers.
Questions, answered.
Still unsure whether it fits your business? A 30-minute call is the fastest way to find out.
Your next sale may already be in your database.
Let’s identify where opportunities are losing momentum and which marketing, CRM, or automation improvements could have the greatest commercial impact.
30 minutes. Practical ideas for your business. No obligation.