Turn dealership signals into marketing that drives sales.
amirrAR Intelligence helps yacht dealerships identify what buyers, the market and their own business are telling them—then turns that evidence into focused campaigns, content, CRM follow-up and sales support.
30 minutes. Practical ideas applied to your dealership. No obligation.
Commercial intelligence Marketing execution Yacht sales experience
- Fountaine Pajot & Dufour yacht sales
- €2.8M+Fountaine Pajot & Dufour yacht sales
- Increase in qualified inbound enquiries
- 40%Increase in qualified inbound enquiries
- Across marine marketing and yacht sales
- 6+ yearsAcross marine marketing and yacht sales
Results from Lowell Gomez’s marketing and yacht-sales experience across amirrAR, Navy Point Yacht Sales, Fountaine Pajot, and Dufour Yachts. Individual client results vary.
Selected marine-industry experience
Brands and organisations Lowell has worked with or alongside in marine marketing and yacht sales. Not all are amirrAR clients.
Most dealerships do not need more content. They need a better reason for what gets executed next.
Multi-brand dealerships manage inventory, events, manufacturer priorities, buyer questions and urgent sales requests at the same time. Without a clear system, the loudest request consumes the calendar while commercially important opportunities remain invisible.
- 01Too many competing prioritiesOne brand, event or urgent request can consume the calendar while the rest of the portfolio loses visibility.
- 02Valuable buyer evidence is missedBuyer questions, comparisons, objections and intended-use requirements rarely become structured marketing intelligence.
- 03Marketing activity does not compoundContent is published and campaigns are launched, but the evidence, decisions and results are not retained to improve what happens next.
AI increases capacity. Intelligence determines where that capacity should be used.
The amirrAR Intelligence system
Listen first. Understand what matters. Execute with purpose.
amirrAR works as an intelligence and execution layer around your dealership: we follow what buyers and the market are telling you, then execute the marketing response that can move a sale forward.
What we heard
Buyer
What buyers are asking, comparing and trying to accomplish.
- Buyer questions
- Model comparisons
- Intended use
- Purchase concerns
Market
What is changing around the dealership.
- New models
- Configuration changes
- Competitor activity
- Market visibility
Dealership
What is happening inside the business.
- Inventory
- Priority brands
- Events
- Marketing gaps
Additional evidence can include CRM observations, search behaviour, broker feedback and available assets.
What we will do
Commercial opportunity
What commercially meaningful opportunity does the evidence create?
Verify
Check the relevant model, configuration and product facts.
amirrAR execution
What will amirrAR create, correct, publish, distribute or automate?
- Buyer comparison or guide
- Search or inventory campaign
- Website or model-page improvement
- Targeted email, CRM or broker follow-up
What happened
Observed response
What actually happened after execution?
- Buyer responses
- Qualified enquiries
- Sales conversations
- Search and campaign behaviour
Learn
Continue, improve, change or stop.
Only observed results enter the learning loop.
How amirrAR works behind each stage
Listen
We monitor what buyers are asking, what is changing in the market and what is happening inside the dealership.
Verify
We separate meaningful evidence from noise and check the relevant product facts.
Execute
We identify the strongest commercial opportunity and deliver the clearest marketing response.
Learn
We observe what happened and use real results to improve what happens next.
Example: from buyer question to execution
One buyer question can be more valuable than twenty generic interactions.
Buyer question
“Can this catamaran be handled comfortably by a couple offshore?”
- Buyer question
- Short-handed sailing
- Purchase criterion
Why it matters
This question can influence model choice, configuration confidence and whether the buyer progresses to a sales conversation.
What we verify
Relevant sail-handling systems, helm protection, available options and model-specific limitations.
What amirrAR will do
- Create a verified short-handed-sailing comparisonstep 1
- Adapt it into a targeted emailstep 2
- Prepare a concise broker conversation guidestep 3
Buyer next step
Compare the relevant configurations and request a model-specific consultation.
What we will watch
- Comparison-page engagement
- Email responses
- New buyer questions
- Qualified consultations
- Broker feedback
Illustrative example. Results are recorded only after execution.
Intelligence becomes valuable when it changes what gets executed.
Built for real marine sales environments.
View selected workWebsites, campaigns, catalogues, sales material and content remain essential. amirrAR Intelligence gives each execution a clearer commercial reason.
Dealership Growth & Range Campaigns
Integrated campaigns and sales-enablement material supporting buyers across the model range while strengthening the dealership’s wider marketing operation.
ChallengeMaintain visibility across a premium multi-brand dealership while supporting buyers through long yacht-purchasing cycles.
Work deliveredWebsite development, model campaigns, partnerships, video, PR, boat-show activation, and sales collateral.
- 40%
- Increase in qualified inbound enquiries
- 3 business lines
- Adjacent marine business lines launched: a sailing academy, regional boat club, and full-service maintenance division.
- Full range
- Jeanneau model range presented through buyer-facing campaigns
These outcomes relate to Lowell’s broader integrated marketing work at Navy Point Yacht Sales, not to any single campaign asset.
Nautical Product Catalogues
More than 100 pages of multilingual catalogues, brochures, and sales content turning complex marine products into clear commercial material.
ChallengeTranslate technical water-purification products into clear multilingual sales material for marine buyers and distributors.
Work deliveredProduct positioning, copywriting, design, technical organization, multilingual production, and print-ready execution.
- 100+ pages
- Multilingual product and technical sales material
Boat Show & Inventory Campaigns
Time-sensitive campaigns designed to give stock boats, represented brands, and regional events a stronger commercial reason to act.
Marine experience in numbers.
- 100+
- Pages of multilingual sales materialCatalogues, brochures, and technical sales content produced for marine products.
- 5
- Working languagesEnglish, French, Spanish, Portuguese, and Hebrew.
- 3
- Adjacent marine business lines launchedA sailing academy, regional boat club, and full-service maintenance division at Navy Point Yacht Sales.
- €750K+
- Combined annual revenue across supported clientsamirrAR supports marine-sector clients generating more than €750K in combined annual revenue.
Client perspective
Trusted as an extension of the team.
Lowell has become a reliable extension of our team. He understands our products, translates complex technical information into clear commercial content, and maintains consistency across our website, brochures, campaigns, and social media. His responsiveness and ability to work independently have made our marketing much easier to manage.
Working with Lowell has given Caribbean Multihulls a more consistent and professional digital presence. He understands the marine market, communicates clearly, and can manage both the strategic and practical sides of marketing—from website design and content creation to ongoing campaigns. We have been very satisfied with the quality of the work and the collaboration.
Your external intelligence and marketing function.
From €1,499 / month
Intelligence-led. Marketing-complete.
amirrAR combines ongoing buyer and market understanding with the marketing execution dealerships still need every month.
- Buyer, market and dealership monitoring
- Clear commercial priorities
- Campaign, content and website execution
- CRM and lead-nurturing support
- Results review and continuous improvement
- Transparent delivery through ClickUp
amirrAR Intelligence works alongside your existing CRM. It does not replace it.
Custom AI & CRM Systems
Custom agents, CRM migrations, advanced integrations, and bespoke automations are reviewed and scoped separately.
Your first 30 days
Start
Start
Align priorities and begin the first executions.
Listen
Listen
Monitor buyer, market and dealership evidence alongside ongoing marketing.
Prioritize
Prioritize
Turn the strongest opportunities into focused campaigns, content and sales support.
Improve
Improve
Review the response and decide what should continue, change or expand.
Marine expertise. Commercial thinking. Modern execution.
amirrAR Intelligence was developed by Lowell Gomez from direct experience across yacht sales, dealership marketing, international buyers and marine-business execution.
The system combines evidence discipline and AI-assisted efficiency with the commercial judgment required in a low-volume, high-value and relationship-led industry.
- 5
- working languages
- 2
- continental markets: Europe and North America
- €2.8M+
- in Fountaine Pajot & Dufour yacht sales
AI performs scalable work around the relationship. Brokers remain central where trust, expertise and personal interaction matter.
You work directly with Lowell—no account layers and no handovers.
Questions, answered.
Still unsure whether it fits your business? A 30-minute call is the fastest way to find out.
What is your dealership already telling you?
Your next marketing opportunity may already exist inside buyer questions, market changes, inventory, website behaviour or broker conversations. amirrAR Intelligence helps you identify it, act on it and learn from the result.
30 minutes. We’ll identify one practical intelligence opportunity for your dealership. No obligation.